Brand Guidelines
Download Logo KitZ Symbol
In a world where first impressions matter, we lead with the Z Symbol. It's more than just a letter-it’s a statement. The sharp, fluid lines combine the form of a “Z” with a lightning bolt, capturing the energy, speed, and transformation ZTAYO brings to every property. Look closely, and you’ll also notice hints of a mountain peak—a nod to growth, elevation, and reaching new heights in hospitality.
This symbol represents what we stand for: bold ideas, seamless execution, and powerful momentum. That’s why it always appears in its signature style-clean, striking, and unmistakably Ztayo.
Wordmark
Ztayo’s wordmark is bold, clean, and modern - just like the brand. Its sharp, minimal style reflects clarity and confidence, while still feeling approachable.
To keep it impactful, the typography is always used as designed-no edits, no distortions.
Simple. Strong. Unmistakably ZTAYO.
Color
Ztayo’s colors say a lot about who we are. The bright purple brings energy and forward-thinking vibes, while the darjer version keeps things grounded and refined.
It’s a mix that feels bold, modern, and built to stand out-just like us.
RGB 136 48 255
CMYK 65 76 0 0
RGB 52 18 99
CMYK 93 100 25 24
Typeface
Our brand typography uses a carefully selected font pairing to create a modern, professional, and highly readable experience. We use Poppins as our primary font for headings and important elements, and Montserrat as our secondary font for body text and supporting content.
Poppins - Primary Font
Used for: Headings, titles, navigation, and emphasis
Montserrat - Secondary Font
Used for: Body text, descriptions, and supporting content
Typography Hierarchy
Main Heading (H1)
Poppins Semi-Bold, 48pxSection Heading (H2)
Poppins Medium, 36pxSubsection Heading (H3)
Poppins Medium, 24pxBody text uses Montserrat Regular at 16px with optimal line spacing for excellent readability across all devices and print materials.
Montserrat Regular, 16pxCaption text is smaller and uses Montserrat Light for subtle supporting information.
Montserrat Light, 14pxClearspace
We're a confident brand. We never crowd our logos and always give them room to breathe and stand out. The clear space around the Brand Symbol is based on the width of one element of the symbol. The clear space around the Logotype is based on the width of one character.
APPLICATION EXAMPLES
Contrast-Use Logotypes
Primary Color is our brand's signature color, but our Logotype does appear in black or white when necessary.
A pure white logo (#FFFFFF) may be used in scenarios where contrast is limited, such as when printing on paper, to ensure clarity and visibility.
Black Logotype examples: where use of color is limited by production.
Co-branding Principles
Some partnerships may be approved for a Brand-partner logo lock-up. When approved, the Brand logo should appear first, with equal size, placement, and prominence as the partner logo, and appropriate spacing maintained as per Brand guidelines. If the partner uses a symbol, the Brand Symbol should be used; if they use their full logo, use the full Brand logotype. The choice between the Brand Symbol and logotype can also depend on regional brand awareness, with symbols preferred in markets where the Brand is already well known.
BRAND SYMBOL + PARTNER LOGO
WORDMARK + PARTNER LOGO
Things To Avoid
Using our logos consistently ensures brand recognition and allows for creativity elsewhere. Avoid these usages.
AVOID: BRAND SYMBOL
AVOID: WORDMARK
